Written by melisa quirino

👀 What is the difference between brand and logo? 🤔

🤝 The brand and the logo are two terms that are often used interchangeably, but in reality, they have different meanings. It's essential to understand the difference between these two concepts to build an effective brand identity. 😉

®️ The brand is the complete set of elements representing a company, product, or service in the market. It includes not only the logo but also colors, the company name, slogans, product design. ✔️

👥 The brand is the perception consumers have of the company, what the company represents, and how it differentiates itself from the competition. 🔝

On the other hand, the logo is a graphic element representing the brand. It is an image or symbol that identifies and distinguishes the company from others in the market. 🙌🏻

✍🏻 The logo can be an image, a set of letters, or a combination of both. The logo is an essential part of the brand, but it is not the complete brand.😌

🆚 The difference between the brand and the logo is that the brand is a broader and more integral concept than the logo. The brand includes all elements representing the company, while the logo is just a graphic element of the brand.‼️

⚠️The brand is what consumers experience when interacting with the company, while the logo is just a part of that experience.💫​

- May 10, 2023​


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