written by Camila Narvaez

This 2023 will be a key year for technology and people's needs to go hand in hand ✨.

Here are the upcoming trends:

• Image Search: In an increasingly visual environment, image search gains more prominence and coexists with written and voice searches. 👀

• Opening of New Channels: It will be crucial for companies to include less traditional digital generation channels, such as TikTok, Instagram Reels, Native Advertising, among others. 😎

• Live Commerce: Live streams allow direct connection with consumers. Companies will further exploit this trend to enable surveys, product demos, and live questions, generating greater interaction and closeness. 📱

• Influencer Marketing: Influencers have gained more relevance in consumers' purchase intentions, revealing that influencers lead to 56% of consumers making an online purchase. 👌

• People-Centric: Customer-centric marketing strategies, focused on suppliers and collaborators, are often linked to talent and customer portfolio loyalty, requiring truly robust customer service areas. 🧐

• New Augmented Realities: New strategies such as neuromarketing and the metaverse are phenomena born through technology, aiming to create immersive experiences for consumers. 🤗

• Data Hubs: The potential of data and reporting with Artificial Intelligence will allow understanding the user and applying the insights gained to the business. 💻

-January 26, 2023


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