written by Jenny moreno

How does marketing impact the consumer?

馃巵 The consumer buys not just a product but a set of satisfaction-generating attributes and actively participates in the production of the sought-after satisfactions.馃憖

The consumer must be aware of the existing possibilities to address the issue they are facing. 馃暤馃徏

Due to the constant increase in products and brands available in the market, the ratio of information remembered by an average individual to the total available information continues to decrease. 馃馃く

Therefore, the consumer must, in most cases, make decisions based on necessarily incomplete knowledge and, consequently, on the limited number of options they can perceive. 馃え

In other words, the more information the customer has about the product, the better. This reinforces their confidence when making a purchase and encourages them to continue consuming. 馃馃摙

-December 14, 2022


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