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🎁 The consumer buys not just a product but a set of satisfaction-generating attributes and actively participates in the production of the sought-after satisfactions.👀

The consumer must be aware of the existing possibilities to address the issue they are facing. 🕵🏼

Due to the constant increase in products and brands available in the market, the ratio of information remembered by an average individual to the total available information continues to decrease. 🧠🤯

Therefore, the consumer must, in most cases, make decisions based on necessarily incomplete knowledge and, consequently, on the limited number of options they can perceive. 🤨

In other words, the more information the customer has about the product, the better. This reinforces their confidence when making a purchase and encourages them to continue consuming. 🤓📢